ISLAMABAD, Oct 24 (APP):The second International Silk Road Festival 2026 began in Islamabad on Saturday, bringing together diplomats, tourism officials and business representatives to highlight Pakistan’s tourism potential and promote international cooperation.
The two-day event is being organized by Silk Road Enterprises in collaboration with the Pakistan Tourism Development Corporation (PTDC).
Sardar Yasir Ilyas Khan, the Prime Minister’s National Coordinator for Tourism was the chief guest at the opening ceremony. PTDC Managing Director Aftab-ur-Rehman Rana, along with diplomats, tourism officials and other distinguished guests also attended the event.
Addressing the ceremony, Sardar Yasir Ilyas Khan highlighted the importance of tourism, cultural diplomacy and regional connectivity.
He said international festivals provide an opportunity to showcase Pakistan’s cultural heritage, natural beauty and investment opportunities to the world.
He also stressed the need for cooperation between the public and private sectors to promote tourism, strengthen commercial ties and encourage people-to-people contacts.
PTDC Managing Director Aftab-ur-Rehman Rana praised the organizers, provincial tourism departments, foreign embassies and private-sector partners for their role in arranging the festival.
He said the historic Silk Road had connected different civilisations and nations for centuries, serving as an important link for cultural and commercial exchange. He reaffirmed the PTDC’s commitment to promoting Pakistan as an international tourist destination.
Other speakers including Ms Sadaf, Mian Hashim and Prince Shahryar, highlighted the festival’s role in promoting cultural harmony, tourism development and international cooperation.
The festival aims to strengthen cultural and economic links among countries connected to the historic Silk Road and create opportunities for tourism, trade and investment.
Source: APP (Associated Press of Pakistan)
