LAHORE, Oct 27 (APP):Advisor to Punjab Chief Minister on Artificial Intelligence and Special Initiatives Ali Dar
on Tuesday stressed the need for responsible and ethical use of artificial intelligence (AI) and greater awareness of emerging technologies.
Addressing a ceremony organized by Punjab University’s Department of Digital Media
to mark UNESCO’s Media and Information Literacy (MIL) Week, he emphasized that
artificial intelligence was transforming every facet of life, making it crucial for society
to understand and adapt to this rapidly evolving technology.
He stated that the Punjab government was actively taking steps to leverage emerging
technologies. While artificial intelligence offers significant opportunities and conveniences,
it also presents challenges that require cautious management and strict adherence to
ethical standards.
Punjab University Vice Chancellor Prof. Dr. Muhammad Ali emphasized that universities
must play a pivotal role in training responsible journalists who were equipped with both
modern digital skills and strong ethical values. Furthermore, he highlighted that advancing
AI and new energy technologies is vital for national development.
Senior journalist Sohail Warraich noted that while technological advancement could accelerate
progress, robust legislation was essential to ensure its positive impact. Echoing the need
for digital responsibility, journalist Muzammil Suharwardy urged social media users to verify
information before sharing, warning that spreading misinformation carries severe consequences.
PILDAT President Ahmed Bilal Mehboob highlighted that while every technology had its
advantages and disadvantages, artificial intelligence poses unique challenges to future
elections and democratic processes.
Chairperson Department of Digital Media Prof Dr Savera Shami called for incorporating
media and information literacy into educational curricula, particularly at the school level,
to combat fake news and promote responsible freedom of expression.
Faculty and students gathered in large numbers to attend the vibrant ceremony. Alongside
the main event, an exciting poster competition drew high engagement from participants.
The day wrapped up by honoring top-performing students with well-deserved certificates
of appreciation and cash rewards.
Source: APP (Associated Press of Pakistan)



